Challenge
The business or communication problem the brand needed to solve, for which audience, and within what timeframe.
Cases / Real Campaigns
Influencer Marketing Campaign Case Studies in Russia
Explore real influencer marketing case studies covering the brand challenge, creator and platform selection, placement mechanics, analytics, and measurable results.
- 100+
- completed projects
- 360°
- campaign management
- 6+
- content platforms
More than a logo wall: the thinking behind every decision
Challenge, approach and result
Every case defines the original brand challenge, explains the choice of platforms and mechanics, and shows both execution and actual performance. This reveals not only the creative quality, but also the standard of project management.
Approach
Why we selected particular creators, platforms, creative mechanics, and the sequence of audience touchpoints.
Result
What happened after launch: reach, views, engagement, traffic, and insights for the next stage of growth.
ETC AGENCY Projects
Campaigns for brands across categories
From new product launches to long-term creator presence: explore projects, campaign mechanics, and results by year.
Bitrix
A native Bitrix24 YouTube campaign in automotive content, using concise scripts and relatable humour.
20
number of
placements
placements
20+ mil.
total
views
views
20 authors
bloggers
involved
involved
Доширак
A scaled Doshirak micro-influencer campaign using native tastings and preparation demonstrations for new products.
82
number of
placements
placements
10 mil.
total
views
views
67 authors
bloggers
involved
involved
МТС Fog Play
Promotion for MTS Fog Play through gameplay, first-hand product experience, and a scaled network of gaming creators.
50
number of
placements
placements
20 mil.
total
views
views
49 authors
bloggers
involved
involved
Fit Service
A media-led FIT SERVICE campaign using native story integrations across automotive and major entertainment creators.
10
number of
placements
placements
10 mil.
total
views
views
10 authors
bloggers
involved
involved
Stalcraft
Long-term YouTube growth for STALCRAFT through gaming creators, tailored scripts, and community-led integrations.
50
number of
placements
placements
25+ mil.
total
views
views
34 authors
bloggers
involved
involved
Realme
A scaled vertical-video campaign for realme, followed by real-world winter creator content for the realme C85.
100
number of
placements
placements
10+ mil.
total
views
views
100 authors
bloggers
involved
involved
Astrum
YouTube and Twitch promotion for Astrum titles, combining media buying with end-to-end integration production.
20
number of
placements
placements
15+ mil.
total
views
views
8 authors
bloggers
involved
involved
Авто ру
A reach-led YouTube campaign for Auto.ru using repeated pre-rolls across large creator channels.
12
number of
placements
placements
10+ mil.
total
views
views
3 authors
bloggers
involved
involved
Genshin Impact
A three-year YouTube programme for Genshin Impact built around tailored scripts, Teyvat’s atmosphere, and creator fit.
34
number of
placements
placements
20+ mil.
total
views
views
12 authors
bloggers
involved
involved
Mahagon
Mahagon’s first structured YouTube campaign, using visual, native integrations centred on style and self-expression.
40+
number of
placements
placements
15+ mil.
total
views
views
6 authors
bloggers
involved
involved
Кавер
A two-year creator campaign for Kaver built around dating, city events, and authentic human stories.
50+
number of
placements
placements
30+ mil.
total
views
views
9 authors
bloggers
involved
involved
Flowwow
An emotional Flowwow campaign presenting flowers as a way to show care and create a meaningful moment.
20
number of
placements
placements
5+ mil.
total
views
views
2 authors
bloggers
involved
involved
Genotek
Native promotion for Genotek built around personal curiosity, ancestry, genetics, and self-discovery.
10+
number of
placements
placements
5+ mil.
total
views
views
1 author
bloggers
involved
involved
Skillfactory
A three-year SkillFactory programme across educational, technology, gaming, and entertainment YouTube channels.
40+
number of
placements
placements
20+ mil.
total
views
views
8 authors
bloggers
involved
involved
Amazing Roleplay
A scaled YouTube programme for Amazing RP using narrative integrations, gaming creators, and recurring content waves.
100+
number of
placements
placements
30+ mil.
total
views
views
13 authors
bloggers
involved
involved
Cougar
Creator-led promotion for Cougar gaming chairs through real use, setup upgrades, and visual integrations.
15
number of
placements
placements
10+ mil.
total
views
views
4 authors
bloggers
involved
involved
Т-Банк
Scaled Telegram media buying for T-Bank products across business, insurance, investment, and consumer services.
100+
number of
placements
placements
20+ mil.
total
views
views
1 author
bloggers
involved
involved
Ясно
A native Yasno campaign about therapy and self-care, told through honest personal stories and a supportive tone.
20
number of
placements
placements
5+ mil.
total
views
views
2 authors
bloggers
involved
involved
How we measure effectiveness
We interpret results against the objective
The same metric can mean different things in an awareness campaign, a product launch, or a performance brief. We therefore define KPIs before launch, agreeing on measurement methods, data sources, and the criteria used to decide whether to scale.
- Reach, views, and contact frequency
- Engagement and quality of audience response
- Traffic, cost per action, and conversions
- Forecast delivery and scaling potential
ETC Editorial
Market research and campaign analysis
In our blog, we analyse platform changes, placement costs, emerging ad formats, and market cases so that decisions reflect both proven experience and the current market context.
Want a result worth turning into a strong case study?
WE WILL DESIGN THE RIGHT SOLUTION
