We kicked off our partnership with realme the way we know how—without a warm-up, but with a bang. Instead of standard integrations, we chose a format that lives, breathes, and spreads: Shorts, TikTok, and Reels. We work as an influencer marketing partner, covering the full cycle: from strategy and blogger selection to content production and scaling placements. We focus on native integrations, strong creative, and a relevant audience.
100
number of
placements
placements
10+ mil.
total
views
views
100 authors
bloggers
involved
involved
What we did
- We launched a media buying campaign in vertical video formats (Shorts, TikTok)
- and gathered a pool of bloggers who know how to make lively, daring and bold content.
- We sent realme devices to each author for honest and creative integration.
- We gave the bloggers full creative freedom so that each presentation turned out to be unique, bright and in their style.
- We controlled the entire process: from the briefing and ideas to the finished videos and publications
- We took care of all the formalities: advertising labeling, documents, approvals and reporting
To announce the new realme C85 smartphone with low temperature resistance, we launched an influencer campaign focused on winter. We targeted bloggers whose audiences are directly connected to the cold, outdoor activities, and winter sports, so the product would naturally shine in real-world conditions.
- We launched a media buying campaign in vertical video formats (Shorts, TikTok)
- We recruited a pool of bloggers from winter niches: sports, extreme sports, and outdoor activities.
- We sent realme devices to each author for honest and native integration in real-world conditions.
- We gave bloggers creative freedom to ensure the content felt real, not promotional.
- We developed scenarios through demonstrations of use in cold weather.
- We oversaw the entire process, from briefing to publication.
- We handled all operational tasks: labeling, documentation, approvals, and reporting.
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We have already launched more than 100 projects with these and other brands.