Realme
A scaled vertical-video campaign for realme, followed by real-world winter creator content for the realme C85.
placements
views
involved
About the project
Challenge, approach and result
Challenge. realme needed to scale its presence in short-form video without losing an authentic product story. The next phase focused on the realme C85 and had to demonstrate low-temperature performance without turning creator videos into conventional specification reviews.
Approach. For the first phase, we selected Shorts, TikTok, and Reels and built a broad network of creators experienced in fast-paced vertical content. The winter campaign narrowed the roster to sport, action, outdoor, and lifestyle creators whose content naturally takes place in cold conditions.
Execution. Creators received devices and clear narrative guardrails while retaining their own voice and showing the product in a real setting. ETC AGENCY coordinated logistics, briefs, approvals, content reviews, publishing, ad labelling, and reporting.
Result. The 2025–2026 campaign delivered 100 placements across 100 creators and generated more than 10 million views, combining the scale of vertical video with a practical demonstration of the realme C85 in winter environments.
What we did
- We launched a media buying campaign in vertical video formats (Shorts, TikTok)
- and gathered a pool of bloggers who know how to make lively, daring and bold content.
- We sent realme devices to each author for honest and creative integration.
- We gave the bloggers full creative freedom so that each presentation turned out to be unique, bright and in their style.
- We controlled the entire process: from the briefing and ideas to the finished videos and publications
- We took care of all the formalities: advertising labeling, documents, approvals and reporting
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