Negotiations and rates
We request current terms, compare costs with forecasts, negotiate package placements, and confirm final economics before booking.
Services / media buying
Media Buying for Brands and Digital Platforms
We handle ad purchasing, rate checks, negotiations, bookings, paperwork, ad labelling, and placement control — using the brand’s existing media plan or selecting channels from scratch.
- 150+
- advertising placements per month
- 2457+
- channels in our database
- 100+
- completed projects
What the service includes
Managing budgets, deadlines, and dozens of placements
Media buying removes operational pressure from the brand team and makes terms comparable. ETC AGENCY centralises communication with creators and channels across YouTube, Telegram, VK and VK Video, RuTube, Max, records agreements, and shows the status of every placement.
Booking and calendar
We verify date availability, build the publication sequence, and maintain one status plan so changes do not get lost across conversations.
Paperwork and ad labelling
We manage contracts and closing documents, support the required ad-labelling data, and verify its presence in publications.
Control and optimisation
We verify placements and statistics, compare channels by efficiency, and recommend reallocating future placements within the agreed strategy.
Measured proof
ETC AGENCY Media Buying Case Studies
T-Bank: 100+ placements and 20M+ views
Telegram media buying for several banking products, with separate media plans, ad labelling, documentation, and consolidated reporting.
View the T-Bank case studyAstrum: 20 placements and 15M+ views
Media buying and end-to-end integration production across YouTube and Twitch for eight gaming creators.
View the Astrum case studyBusiness objectives
When a brand needs media buying
The service can support an existing strategy or include channel selection. It is especially useful when a campaign involves many creators, several platforms, and a dense calendar.
- High-volume placement purchasing against a media plan
- One communication point for all creators
- Control over budget, contracts, and deadlines
- Repeat waves with improved terms
How we work
How media buying is organised
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01
Plan review
We review channels, formats, KPIs, budget, and constraints and identify optimisation opportunities.
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02
Negotiations
We confirm rates, availability, placement scope, usage rights, and package terms.
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03
Campaign management
We manage the calendar, materials, contracts, ad labelling, and confirmation of every publication.
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04
Completion
We collect statistics and documents, compare actual delivery with the plan, and prepare recommendations.
Frequently asked questions
Media buying questions
How does media buying differ from media planning?
Media planning defines the audience, channels, formats, budget, forecast, and schedule. Media buying turns that plan into live placements through negotiations, rate checks, bookings, contracts, ad labelling, publication control, and reporting.
Which platforms does ETC AGENCY work with?
We buy placements across YouTube, Telegram, VK and VK Video, RuTube, Max, and other content platforms. The mix depends on the audience, objective, format, and performance forecast.
Can we give ETC AGENCY an existing media plan?
Yes. We will verify availability and current terms, flag risks, negotiate, and manage bookings, paperwork, ad labelling, placement delivery, and data collection.
Can media buying include channel selection?
Yes. The team can start from the brief, build a forecasted creator and channel pool, and then fully deliver the approved plan.
How can the brand track placement status?
At the start, we agree on a working status format covering terms, dates, material approvals, paperwork, publication confirmation, links, and statistics.
What happens if a publication date changes?
We promptly confirm the reason and available options, assess the impact on the campaign calendar, and agree a new date or replacement. Every change is recorded in the working plan.
Send us your media plan or objective — we will propose a buying model
Estimate media buying
