Selection of VK channels
We check the composition of the audience, the dynamics of views, the regularity of releases, the content context and past advertising integrations.
Services / VK Video
Influencer Advertising on VK Video
We select authors and communities based on audience and stability of views, choose an organic video format, control the output and compare the fact with the forecast.
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- workstreams
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- project stages
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- one accountable team
What the service includes
Video campaign within the VK ecosystem
VK Video is suitable for reviews, demos and native integrations. We evaluate not only subscribers, but also video dynamics, topics, advertising load and compatibility with the brand.
Format and script
We define the video’s role, key message, length and call to action. The brief preserves the creator’s voice while covering every required brand claim.
Media plan and calendar
We show the rate, forecast range of views, format, approval deadlines and release date for each author.
Launch and analytics
We accompany the approval, labeling and publication, record links and statistics, compare the fact with the forecast.
Business objectives
When is VK Video suitable?
The platform is appropriate when it is important to show a product in action, gather coverage in the Russian ecosystem, or complement a multi-platform campaign.
- Product Review or Demonstration
- Reach-focused video campaign
- Native integration from thematic author
- VK Video link with other platforms
How we work
How to launch placements on VK Video
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01
Brief
We clarify the task, audience, product, constraints, budget, and success criteria.
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02
Selection
We check the channels, request conditions and put together a media plan with a forecast.
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03
Preparation
We agree on the brief, script framework, rights, documents, markings and date.
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04
Analytics
We check output, collect data on agreed dates and explain the difference between plan and fact.
Frequently asked questions
Questions about advertising in VK Video
How is VK Video different from advertising in the VK feed?
Here the author’s video becomes the key medium: it can show the product in detail and gain views after the release date. We select a specific format according to the task.
How are views predicted?
We rely on the dynamics of recent comparable videos, taking into account the topic, timing and advertising load. We record the forecast as a range, and not as a guarantee.
Can the video be used in other channels?
Yes, if it is agreed in advance with the author. In the conditions we fix the period, territory, channels and acceptable ways of using the material.
How are advertisements labeled?
Before publication, we fix the roles of the parties and check the required data in the publication. The specific procedure depends on the contract scheme and is agreed upon at the start.
Describe the product and audience - we will select VK authors
Request a media plan
