Selection of creators
We are looking for authors based on visual presentation, tone, category and ability to work according to the brief. Subscribers are not the main criterion for such a task.
Services / creator content
UGC content for brands
We produce videos and photos in a natural author’s presentation for brand channels and advertising campaigns. We select creators, conduct briefs and approvals, fix rights and transfer finished materials.
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- workstreams
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- project stages
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- one accountable team
What the service includes
Author's content without mandatory publication by a blogger
UGC production is different from placement: a brand commissions materials and uses them in their channels or advertising within the agreed rights. If coverage of the author’s audience is needed, this is separately taken into account in the estimate and contract.
Creative matrix
We organize product messages into scripts, hooks, frames and CTAs so that the package does not repeat the same video.
Production and control
We manage briefs, product delivery, filming and approvals, checking factual claims, technical quality and compliance with brand requirements.
Rights and Asset Transfer
Before filming, we fix the channels, timing, territory, types of editing and advertising use. We transfer files in agreed formats.
Business objectives
Where to use UGC content
Finished materials can be adapted for social networks, product cards, performance creatives and landing pages only within the limits of the rights specified in the contract.
- Social networks and brand content plan
- Product cards and marketplaces
- Advertising creative tests
- Landing pages and CRM communications
How we work
From a creative task to a package of materials
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01
Problem
We fix the audience, channels, number of assets, formats, deadlines and rights.
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02
Concept
We build a matrix of topics, hooks, scripts and required product claims.
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03
Filming
We select authors, manage the product, briefs, deadlines and initial verification.
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04
Acceptance
We agree on the result, formalize the rights and transfer the package in the required formats.
Frequently asked questions
Questions about UGC production
Is UGC necessarily published in the author's account?
No. The basic service is the production of materials. Publication by the author is a separate body of work with its own conditions, labeling and reporting.
Who owns the rights to the materials?
The scope of rights is fixed in the contract before production. It depends on the channels, period, territory, types of use and editing.
How many rounds of edits are involved in the work?
The number and scope of edits will be agreed upon in the estimate and brief. This way, the creator and the brand have the same understanding of what is considered a correction to the brief and what is considered a new script.
Is it possible to order a series of materials from different authors?
Yes. We can differentiate authors by types of presentation, product scenarios and formats so that the package gives the brand different creative hypotheses.
Describe the channels and the task - let's put together a UGC package
Start production
