End-to-end influencer marketing
We manage the entire campaign: audience research, strategy, creator selection, creative approval, placements, and final analytics. The brand works with one accountable team and a transparent process.
Services / Strategy and Delivery
Influencer Marketing & Media Buying Services for Brands in Russia
We run end-to-end influencer campaigns in Russia: audience research, strategy, creator selection, media planning, placement management, mandatory ad labelling, and performance analysis.
- 2457+
- channels in our database
- 50+
- exclusive creators
- 150+
- advertising placements per month
What we do
Influencer advertising as a manageable marketing channel
Each service can be commissioned separately or combined into one integrated campaign. In every format, we keep the business objective, selected creators, creative execution, and performance measurement connected.
Creator selection and media planning
We look beyond follower counts. We assess audience composition, content category, view trends, advertising load, reputational risk, and fit with the brief. The media plan explains the role of every creator and the expected contribution of each placement.
Media buying
We purchase advertising placements, negotiate terms, document agreements, and monitor each placement as it goes live. We work with both ETC AGENCY’s exclusive roster and external creators and media channels.
Creative and special projects
We turn the advertising message into a format that belongs naturally in creator content, from a native integration or content series to a large custom project with its own mechanics and production.
Ad labelling and documentation
We manage the legal and operational side of the campaign: contracts, approvals, mandatory Russian ad labelling, required data checks, and final campaign documentation.
Analytics and research
We consolidate placement results, compare formats and platforms, and investigate gaps against the forecast. The brand receives actionable recommendations for the next campaign, not a spreadsheet for its own sake.
Explore our services
Choose the right service for your brand objective
Each service page explains the scope, workflow, use cases, and answers to common questions.
Platforms
We choose platforms around the audience, not the other way round
YouTube supports detailed product demonstrations and long-term search discovery. Telegram provides fast access to specialist communities. VK, VK Video, and RuTube reach broad Russian audiences through native video formats. For selected objectives, we also use TikTok, Max, and other platforms.
- YouTube
- Telegram
- VK
- VK Video
- RuTube
- TikTok
- Max
How the project runs
A clear route from business challenge to result
- 01
Brief and discovery
We clarify the product, audience, objective, previous experience, constraints, and success criteria.
- 02
Strategy and media plan
We define the platforms, formats, creators, forecast, timeline, and review points.
- 03
Creative and launch
We prepare scripts, approve materials, complete documentation, and monitor publication.
- 04
Analytics and growth
We compare performance with agreed KPIs, explain the result, and develop recommendations for scaling.
Results from real projects
Influencer Marketing and Media Buying Case Studies
See how the ETC AGENCY approach works for brands across categories and communication objectives.
Bitrix
A native Bitrix24 YouTube campaign in automotive content, using concise scripts and relatable humour.
20
number of
placements
placements
20+ mil.
total
views
views
20 authors
bloggers
involved
involved
Доширак
A scaled Doshirak micro-influencer campaign using native tastings and preparation demonstrations for new products.
82
number of
placements
placements
10 mil.
total
views
views
67 authors
bloggers
involved
involved
Frequently asked questions
What to know before launch
What budget do I need to work with ETC AGENCY?
The budget depends on the objective, platforms, duration, and scale. During the first meeting, we clarify the goal and propose a realistic format: a pilot, a series of placements, or a fully integrated campaign.
Can we commission creator selection only?
Yes. We can build and substantiate a creator pool and media plan, or continue with negotiations, placements, ad labelling, and analytics.
Which platforms do you use for campaigns?
Our main platforms are YouTube, Telegram, VK and VK Video, RuTube, TikTok, and emerging content platforms. The audience and campaign objective determine the channel mix, not a predetermined template.
How do you measure influencer campaign performance?
Before launch, we agree on KPIs and measurement methods. Depending on the objective, we assess reach, views, engagement, traffic, cost per result, quality of audience response, and the contribution to brand awareness or sales.
Tell us what your campaign needs to achieve
WE WILL BUILD YOUR LAUNCH PLAN