Influencer campaign brief

01

Brand and product

Give the team the minimum context: who you are and exactly what is being promoted.

Brand or company

Product or business line

Product website

02

Objective, KPIs and budget

Describe the change the campaign should create, not only the desired format.

Campaign objective

Indicative budget

03

Audience and geography

Who needs to be persuaded, in what context and in which geography.

Target audience

Geography

04

Platforms, creators and formats

Mark your preferences and the team will check whether they fit the objective.

Creator preferences

05

Creative framework

What the audience should understand, feel or do after the contact.

Context and core message

Tone of voice

Restrictions and required facts

06

Timing, approvals and rights

Capture process constraints before they affect launch.

Timing and key dates

Approval process

Content usage rights

Logistics and materials

07

Contacts and submission

Provide either a phone number or Telegram handle. Email is optional.

Contact person

Role in the project

Email

Telephone

Project materials

Choose file No file selected Up to 15 MB: presentation, guide, spreadsheet or archive.

Code from the image

Frame the task without a long questionnaire