Views are not reach
Reach counts unique people or accounts under the platform’s methodology. Views are events; one person can generate several views. Counting rules differ by platform and format: explain any comparison across them.
ETC · TOOLS
CPV calculator: influencer cost per view
Calculate average cost per view or check a budget and views scenario. All formulas are shown; the result depends only on your inputs.
Mathematical calculation
Cost per view
0.30 ₽ / view
Cost of 1,000 views: 300.00 ₽
A hypothetical example is shown: ₽30,000 ÷ 100,000 views = ₽0.30 per view. This is not an ETC price or a market benchmark.
Results are rounded for display. Cost of 1,000 views is CPV × 1,000, not CPM: CPM refers to ad impressions.
01 · Formulas
Three ways to check a media plan
- CPV = cost ÷ views
- For actual results, use costs and views from the same period. For planning, use an agreed views forecast and keep it separate from future actuals.
- Budget = views × CPV
- Shows the budget corresponding to your chosen volume at the cost per view you assume.
- Views = budget ÷ CPV
- Shows a calculated volume at the specified budget and CPV. It is a scenario, not a commitment from a platform or creator.
02 · Method
What to agree before comparing results
A consistent cost basis
Use placement cost when assessing a placement. For total campaign economics, add the production, agency and other costs you choose to include. State whether taxes are included. Do not compare calculations with different cost bases.
A consistent measurement window
Compare publications at the same point after release, retain the statistics source and separate organic views from paid promotion where the data allows.
Platform CPV and creator effective CPV are not the same
Google Ads describes CPV as a bidding method for video campaigns; eligible views depend on the format. This tool calculates effective average cost from the costs and views you enter. It does not reproduce Google Ads billing, auctions or forecasts.
Source: CPV definition in Google Ads Help03 · FAQ
CPV calculation questions
How do I calculate CPV for a creator placement?
Divide placement cost by views within the agreed measurement window. For multiple placements, divide total cost by total views: taking a simple average of individual CPVs can distort the result.
Which costs should I include?
Use placement cost when assessing a placement. For total campaign economics, add the production, agency and other costs you choose to include. State whether taxes are included. Do not compare calculations with different cost bases.
Can CPV measure sales?
No. CPV describes cost per view, not audience quality, unique reach, clicks or sales. Those conclusions require separate metrics and an agreed measurement method.
Is this calculation a forecast?
No. Budget and views modes show a mathematical scenario at your chosen CPV. They do not guarantee volume, placement prices or campaign results. Fractional views are a calculated quantity, not a platform report.
