ETC AGENCY — Influencer Marketing & Media Buying Agency in Russia

ETC AGENCY helps brands reach Russian audiences through strategy, creator selection, media buying, advertising placements, and analytics — from the first brief to the final report.

2457+: channels in our database
50+: exclusive creators
150+: advertising placements per month

Who we are

Your local partner in influencer marketing, backed by a strong delivery team

ETC AGENCY works at the intersection of influencer marketing, media buying, and production. We start with the business challenge rather than a list of famous names: we study the product, audience, category context, and the role creator advertising should play in the wider brand communication strategy.

Since 2021, ETC AGENCY has built in-house expertise across YouTube, Telegram, VK, TikTok, RuTube, and emerging platforms. Today, we work with a database of 2457+ channels, represent 50+ exclusive creators, and manage 150+ advertising placements per month.

Presentation

For advertisers / For bloggers

In-house expertise

One integrated process instead of five disconnected suppliers

Strategists, media buyers, producers, creatives, and analysts work within one framework and share responsibility for the overall campaign result.

Strategy

Before launch, we define the objective, audience segments, the communication role of creators, hypotheses, and success criteria.

Media buying

We select platforms and creators, forecast placements, lead negotiations, and build a media plan around the available budget.

Creative and production

We develop campaign mechanics, integration scripts, and special projects while preserving both the creator voice and the brand character.

Analytics

We monitor every placement, collect actual performance data, and turn the results into practical guidance for the next campaign.

ETC AGENCY in numbers

Scale with hands-on control

2457+: channels in our database
50+: exclusive creators
150+: advertising placements per month
2021: founded

How we work

From brief to report without losing the strategic context

01
Discover
We examine the product, category, audience, constraints, and expected business impact.
02
Design
We build the strategy, creator pool, platform mix, formats, budget, and forecast.
03
Launch
We handle creative development, approvals, contracts, mandatory ad labelling, and publication control.
04
Optimise
We analyse actual results and recommend the next step based on data.