An influencer marketing campaign for Bitrix24 using native advertising with YouTube bloggers. As part of the project, ETC AGENCY implemented creative integrations in automated content with a focus on engagement, organic delivery, and communicating the value of the CRM system to a affluent audience.
20
number of
placements
placements
20+ mil.
total
views
views
20 authors
bloggers
involved
involved
What we did
An influencer marketing campaign for Bitrix24 using native advertising with YouTube bloggers. As part of the project, ETC AGENCY implemented creative integrations into auto content with a focus on engagement, organic delivery, and communicating the value of the CRM system to a solvent audience.
- Developed scripts for short (up to 30 seconds) native integrations for each blogger.
- Integrated the product into the video plots without being too overt.
- Used humor and familiar memes to increase engagement.
- Adapted the presentation to the style of the auto bloggers and their audience.
- Focused on situational scenarios relatable to the target audience.
- Oversaw the implementation of integrations and content quality.
- Ensure a balance between entertaining content and communicating the product's value.
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