Bitrix
A native Bitrix24 YouTube campaign in automotive content, using concise scripts and relatable humour.
placements
views
involved
About the project
Challenge, approach and result
Challenge. Bitrix24 needed to explain the value of its CRM platform to a broad, commercially relevant YouTube audience without overloading videos with technical terminology. Integrations had to be concise, memorable, and natural within automotive channels.
Approach. We translated product functions into relatable business situations and built scripts around humour, familiar online references, and common problems in managing customers and tasks. A format of up to 30 seconds preserved the pace of the main video.
Execution. ETC AGENCY adapted the concept to each creator’s style, coordinated scripts, and reviewed how every integration fitted the episode narrative. The team supported production, publishing, ad labelling, and documentation.
Result. The campaign delivered 20 placements across 20 creators and generated more than 20 million views. The product message remained clear without disrupting the entertainment value of the automotive content.
What we did
An influencer marketing campaign for Bitrix24 using native advertising with YouTube bloggers. As part of the project, ETC AGENCY implemented creative integrations into auto content with a focus on engagement, organic delivery, and communicating the value of the CRM system to a solvent audience.
- Developed scripts for short (up to 30 seconds) native integrations for each blogger.
- Integrated the product into the video plots without being too overt.
- Used humor and familiar memes to increase engagement.
- Adapted the presentation to the style of the auto bloggers and their audience.
- Focused on situational scenarios relatable to the target audience.
- Oversaw the implementation of integrations and content quality.
- Ensure a balance between entertaining content and communicating the product's value.
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