Campaign strategy and architecture
We translate the marketing objective into platform roles, contact formats, KPIs, and an audience journey from the first view to the target action.
Services / end-to-end delivery
End-to-End Influencer Marketing for Brands in Russia
We build campaigns from the business objective to the final report: audience research, platform and creator selection, integrations, placement management, and performance measurement.
What the service includes
One team owns strategy, content, and placements
Influencer marketing becomes more predictable when creator selection, creative, and analytics follow one strategy. ETC AGENCY turns every stage into a managed process with clear ownership and a transparent media plan.
Creator selection and verification
We assess audience fit, content category, view dynamics, advertising load, reputation, and cost per contact. Every creator has a defined role in the media plan.
Creative and production
We develop the campaign mechanic, briefs, and narrative framework while preserving the creator’s voice and keeping the product message accurate.
Launch and analytics
We manage negotiations and paperwork, oversee ad labelling and publications, collect performance data, and identify what to scale in the next wave.
Business objectives
When an end-to-end approach is the right fit
This model suits brands that need more than isolated posts: one strategy, one accountable team, and comparable data across the entire campaign.
- Launching a new product or category
- Growing brand awareness and product trust
- Scaling after pilot placements
- Bringing an international brand to Russian audiences
How we work
How the campaign is built
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01
Discovery
We define the objective, audience, constraints, previous experience, and success criteria.
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02
Media strategy
We recommend platforms, creators, formats, forecasts, budget, and a placement calendar.
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03
Delivery
We prepare creative, approve materials, handle paperwork, and manage every publication.
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04
Optimisation
We collect data, compare results with KPIs, and prepare the plan for the next launch.
Frequently asked questions
Influencer marketing questions
Can we start with a pilot campaign?
Yes. For a new category or audience, we can run a pilot with a focused creator pool, define hypotheses and KPIs in advance, and propose a scaling plan after reviewing the results.
How long does campaign preparation take?
Timing depends on the number of platforms, creative complexity, and approval process. After the brief, we provide a working calendar covering strategy, selection, production, and publication dates.
Can you work with creators outside the ETC AGENCY roster?
Yes. We work with both ETC AGENCY’s exclusive creators and external channels when they match the audience, objective, brand-safety requirements, and campaign economics.
Which metrics are included in the report?
The metric set depends on the objective. We typically report reach and views, engagement, clicks, cost per result, forecast delivery, and conclusions by creator, format, and platform.
Tell us what influencer marketing should achieve
We will build your campaign plan