adv@etc.moscow

ETC topic hub

Influencer marketing: strategy, creators and campaigns

A curated path from business objective to a controlled campaign: define the creator’s role, choose the engagement model and agree on the outcome in advance.

Share your objective All research

Practical resources

Start with the essentials

The ETC editorial team curated this collection. Every link leads to a standalone piece with methodology, limitations and sources where needed.

01 What an influencer marketing agency does 02 How to choose an influencer marketing agency 03 Micro-creators or million-follower accounts: how to choose 04 What makes up an agency fee

From knowledge to launch

Related ETC services

The resources help frame a decision; service pages show the project scope and the team’s areas of responsibility.

End-to-end influencer marketing Influencer advertising

In practice

Related cases

CASE

Stalcraft

Long-term YouTube growth for STALCRAFT through gaming creators, tailored scripts, and community-led integrations.

Open case CASE

Realme

A scaled vertical-video campaign for realme, followed by real-world winter creator content for the realme C85.

Open case CASE

Genshin Impact

A three-year YouTube programme for Genshin Impact built around tailored scripts, Teyvat’s atmosphere, and creator fit.

Open case CASE

ETC case #16

A scaled Doshirak micro-influencer campaign using native tastings and preparation demonstrations for new products.

Open case