Genshin Impact is a project where standard placements don't work. We need creativity, emotion, an atmosphere of peace and accurate entry into the community. This is exactly what became the basis of the campaign.

order advertising

number of
placements

20+ mil.

total
views

12 authors

bloggers
involved

What we did

We have formed a pool of authors who speak the same language with the audience and understand the culture of Genshin.
We have launched YouTube integrations with an emphasis on the atmosphere of the game and native presentation
We have developed personal scenarios for bloggers, preserving each individual's unique style and respect for the project's ent
We accompanied the entire process: from briefings and ideas to editing and publication
We took over the labeling, paperwork, approvals, and the entire operational routine.

We expanded the pool of authors, maintaining a balance between scale and accurate entry into the core of the community
We have enhanced the creativity of the pitches, making them even closer to the atmosphere and style of the game
We launched a series of YouTube placements, where each integration felt not like an advertisement, but a personal recommendation from the author.
We have retained full control of the launch: briefings, scripts, approvals, publications
We took over the labeling, documentation, and all the processes that remain behind the scenes.

Придумали новые сценарные ходы, где интеграция выглядела как естественная часть приключения, а не его пауза
Подобрали авторов, способных не говорить про игру, а транслировать её энергию, эстетику и настроение
Создали ролики, которые строились на эмоции, погружении и чувстве сопричастности к миру Тейвата
Курировали весь путь от идеи до релиза: тексты, правки, сборка, публикация, контроль выхода
Забрали весь бэкстейдж на себя: маркировку, отчётность, документы и согласования