Audience
Follower geography, age, interests, and behaviour must align with the brand objective.
Bloggers / database and selection
Influencer Selection and Creator Partnerships
For brands, we collect a relevant shortlist by audience, content, geography and risks. We offer authors partnership, representation and cooperation on current briefs.
- 2457+
- channels in our database
- 50+
- exclusive creators
- 100+
- completed projects
Selection for brands
Selection of bloggers by audience, content and risks
From the 2457+ database, we form a shortlist based on audience composition, topic, geography, content dynamics, advertising load and reputational context.
Content
Topic, tone, visual language, and the creator native formats determine the quality of an integration.
Data
We compare views, engagement, consistency, advertising load, and previous sponsored content.
Brand safety
We review reputational context and agree in advance on brand, creative, and publication requirements.
Formats and platforms
From a native integration to a brand ambassador programme
A single placement can test a hypothesis, a content series maintains contact, and a long-term partnership builds a credible connection between creator and brand. We match format and frequency to the customer decision cycle rather than a universal template.
- Native integrations
- Reviews and product tests
- Content series
- Special projects
- Brand ambassadorship
The ETC AGENCY creator network
A working creator network built around the brief
Instead of publishing a long list of names, we show the scale our team works with every day. The final creator shortlist is always built around the audience, category, platform, and brand KPIs.
- 2457+
- channels in our database
- 50+
- exclusive creators
- 100+
- completed projects
For brands
Shortlist of authors for the brand's task
We collect a selection of 2457+ channels, explain the overlap in audience and content, note the risks and current formats of cooperation. Purchase and launch can be connected separately.
For creators
Agency Partnerships and Paid Brand Integrations for Creators
We represent 50+ exclusive creators and welcome new channel partnerships. We help creators present their value to brands, negotiate terms, handle contracts and ad labelling, and secure paid integrations.
Frequently Asked Questions for Brands and Creators
Questions About Influencer Selection and Creator Partnerships
How do you select creators for a brand campaign?
We begin by defining the objective, audience, platforms, budget, and KPIs. We then assess channels from our database of 2457+ options by audience composition, content, reputation, advertising load, and forecast performance. Only creators with a clear campaign role enter the media plan.
What is included in the selection of bloggers?
The brand receives a shortlist with an explanation of the role of each author, data on the audience and content, signals about reputational risks and current cooperation formats.
What sites are included in the database and selection?
We work with authors and channels on YouTube, Telegram, VK and VK Video, RuTube, TikTok, Max and other content environments. The shortlist is formed based on audience, content, geography and brand mission.
How can a creator start working with the agency?
Send links to your channels, content category, audience profile, and current performance data. If your profile matches an active brand brief, ETC AGENCY will contact you about paid integrations or a longer-term partnership.
Is an exclusive representation agreement required?
Not always. ETC AGENCY works with both partner channels and exclusively represented creators. We agree individually on the partnership model, obligations, advertising categories, and representation terms before work begins.
What channel data and statistics should I submit for a partnership?
Include account links, content category, audience geography and age, average views and reach, engagement, examples of previous brand integrations, available formats, and current rates. This is enough for an initial partnership review.
Let us start with the audience and objective
WE WILL FIND THE RIGHT CREATORS
