Creator selection
We build the creator pool around audience, category, geography, content format, and brand requirements. Channels with unverified data or reputational risk are excluded.
Services / creator integrations
Buy Influencer Advertising with Forecasts and Full Placement Control
We select relevant creators, compare rates and forecasts, approve the native format, manage publications, and consolidate results in a clear report.
- 2457+
- channels in our database
- 150+
- advertising placements per month
- 100+
- completed projects
What the service includes
Budget, procurement model and launch timeline are visible before placements
We calculate the budget based on the task, platforms, average views, format, content rights and amount of support. In the media plan we fix assumptions, rates, forecast and calendar: the launch date depends on the number of authors, the complexity of the creative, labeling and approvals.
Budget and purchasing model
For each site we show a fixed rate or a calculated model of CPM, CPV or CPA, if it can be applied correctly. The forecast remains a range, not a guarantee.
Platforms and formats
We collect a mix of YouTube, Telegram, VK and VK Video, RuTube and other platforms by audience and role in the funnel. For each we fix the format, rights to content and posting period.
Documents, markings and report
We fix the terms and roles of the parties, support contracts, markings and closing documents. After release, we compare the fact with the forecast and give conclusions on authors and formats.
Planning methodology
Budget and KPI calculator
Compare a CPM, CPV or CPA scenario. The calculation is a mathematical planning reference, not a promise of actual results.
How the models are calculated
| Model | Formula | When to use |
|---|---|---|
| CPM | Budget ÷ CPM × 1,000 = impressions | Reach planning |
| CPV | Budget ÷ CPV = views | Video placements |
| CPA | Budget ÷ CPA = target actions | Campaigns with validated attribution |
Use a rate from comparable placements, and use CPA only when actions can be measured reliably.
Business objectives
What creator placements can achieve
Influencer placements can deliver fast reach, explain a complex product, build trust in a niche community, or create a sequence of warm contacts. Platform and format are selected for a specific funnel role.
- Testing demand and campaign messages
- Launching a product or promotional period
- Reaching niche communities
- Building an always-on presence
How we work
From the brief to verified performance data
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01
Brief
We clarify the product, audience, budget, platforms, deadline, and success criteria.
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02
Selection
We vet creators, request terms, and build a media plan with performance forecasts.
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03
Placement
We approve creative and paperwork and manage ad labelling, timing, and publication quality.
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04
Reporting
We collect statistics, compare placements, and recommend the next campaign wave.
Frequently asked questions
Influencer advertising questions
What determines the cost of influencer advertising?
Pricing depends on the platform, audience size and quality, average views, integration format, seasonality, urgency, content usage rights, and partnership duration. We benchmark the rate against the forecast and brand objective.
How do you vet creators before a placement?
We analyse content and view dynamics, audience composition, engagement, previous integrations, advertising load, and public reputation signals. The final list is approved with the brand.
Who is responsible for mandatory ad labelling?
Responsibilities are agreed before launch. ETC AGENCY can manage the ad-labelling workflow and verify mandatory data alongside contracts and closing documents.
Can we book a single placement?
Yes, when one targeted placement fits the objective. We will explain the limits of that approach and recommend a series if repeated contact is needed for meaningful impact.
How long does it take to launch?
The period depends on the number of authors, complexity of the creative, availability of dates, contracts, labeling and the number of approvals. After the brief, we show the calendar of stages and the date when the first exits are possible.
How does working with an agency differ from purchasing independently?
The brand can conduct procurement independently. ETC AGENCY includes a database and verification of authors, comparison of rates and forecasts, negotiations, a unified calendar, creative, documents, labeling, control of outputs and a general report. The volume can be reduced to the required stages.
Tell us about your product and audience — we will prepare placement options
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