ETC RESEARCH · 2026
Data with visible boundaries
We publish only figures for which we can explain the source, period, sample and calculation. Forecast is separated from actual, and guidance from a promise.
First overview
ETC public operating scope
These are verified indicators of ETC AGENCY’s current operating scale, not universal market performance benchmarks.
Page snapshot: 25 August 2026. Figures are updated only after verification by the data owner.
Publication rules
No market figure without context
- SourceWe state where data comes from and who is responsible for verification.
- PeriodWe record the snapshot date and never present an old observation as the current market.
- DefinitionWe define exactly what counts as a view, placement, creator or outcome.
- LimitationsWe show where the sample is insufficient and where a conclusion cannot be generalised to the whole market.
Research areas
What will be added
Cost and media planning
Cost structure, buying models and comparison methodology without an invented average CPM.
Creators and channels
View stability, context quality and format-specific limitations.
Campaign measurement
KPIs, attribution, ROMI and rules for comparing forecasts with actuals.
ETC · DATA
Need guidance for a specific objective?
Describe the product, audience and KPIs in the brief. We will propose a calculation method and specify which inputs are needed from the brand team.
