Доширак
A scaled Doshirak micro-influencer campaign using native tastings and preparation demonstrations for new products.
placements
views
involved
About the project
Challenge, approach and result
Challenge. Doshirak was launching several products at once: Deluna chips, cheese ramen, and spicy red pasta. The campaign needed to create many natural product encounters quickly and demonstrate taste, ease of preparation, and visual appeal in everyday content.
Approach. Micro-influencers across food, lifestyle, and family content formed the core of the programme. Scaled seeding was distributed across TikTok, VK, Telegram, and YouTube Shorts, with each creator presenting the product through preparation, tasting, or a personal everyday scenario.
Execution. ETC AGENCY built the roster, coordinated a high publication frequency, set consistent demonstration requirements, and reviewed content against the brief. Participants included Shaynov, Pavel Parmon, Samyy Sakhar, Lunichka, Sofia Sinitsina, and many other creators.
Result. In 2025, 67 creators delivered 82 placements with 10 million total views. The range of channels and creative treatments showed the products in different real-life contexts while maintaining one consistent proposition.
Related service
ETC influencer agency: strategy and campaign delivery
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