An influencer marketing campaign for Doshirak focused on promoting new products through micro-influencers. ETC AGENCY implemented mass seeding on TikTok, VK, Telegram, and Shorts, building native integrations with demonstrations of how to prepare and use the products, reaching a wide audience and increasing interest in the new products.
82
number of
placements
placements
10 mil.
total
views
views
67 authors
bloggers
involved
involved
What we did
ETC AGENCY implemented an influencer marketing campaign for Doshirak to promote new products: Deluna chips, cheese ramen, and spicy red pasta. The focus was on micro-influencers and native content with cooking demonstrations, which allowed for the product to be seamlessly integrated into everyday content and increased audience engagement.
- Launched a large-scale influencer campaign with a focus on micro-influencers.
- Covers key platforms: TikTok, VK, Telegram, YouTube Shorts.
- Organized mass seeding with a high publication frequency.
- Integrated the product into content through cooking demonstrations.
- Emphasis was placed on the simplicity, taste, and visual appeal of the dishes.
- Selected bloggers with relevant audiences (food, lifestyle, everyday content).
- Oversaw the implementation of integrations and compliance with the brief.
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