ETC topic hub

Advertising measurement: KPIs, reporting and ROMI

A strong report does not decorate the outcome; it shows the method, the data source and the boundary between observed fact and estimate.

Practical resources

Start with the essentials

The ETC editorial team curated this collection. Every link leads to a standalone piece with methodology, limitations and sources where needed.

From knowledge to launch

The resources help frame a decision; service pages show the project scope and the team’s areas of responsibility.

Blogger audit Media buying

In practice

CASE

Long-term YouTube growth for STALCRAFT through gaming creators, tailored scripts, and community-led integrations.

A scaled vertical-video campaign for realme, followed by real-world winter creator content for the realme C85.

Scaled Telegram media buying for T-Bank products across business, insurance, investment, and consumer services.