Astrum
YouTube and Twitch promotion for Astrum titles, combining media buying with end-to-end integration production.
placements
views
involved
About the project
Challenge, approach and result
Challenge. Astrum needed to turn YouTube and Twitch from a collection of isolated placements into a managed communication channel for gaming audiences, with forecastable reach, relevant creators, and a consistent quality standard.
Approach. We built a dedicated creator mix for each brief. The published roster includes CheZee, LukassKane, Dizoff, Timonqi, Waka, Amytrip, esQa, and DeaDem, combining ETC’s exclusive talent with partner creators whose formats and audiences matched the campaign.
Execution. The team handled media buying and end-to-end production: translating the brand objective into a creator-ready brief, developing the concept and script, managing approvals, reviewing production, and overseeing final edits. ETC AGENCY also handled ad labelling, documentation, and reporting.
Result. The published 2025 stage delivered 20 placements across 8 creators and more than 15 million total views. Astrum gained a repeatable YouTube and Twitch campaign process rather than a series of disconnected sponsorships.
Related service
Media Buying Agency for Creator and Digital Placements
What we did
- We launched media buying on YouTube and Twitch — point-by-point, strategically and without blind tests
- We have gathered a pool of bloggers for each task: we have involved not only our exclusive authors, but also the best partners of the market.
- We conducted a full cycle of integration production — briefings, ideas, scripts, approvals, shooting control, final edits
- We packaged the outlets so that they worked for both coverage, trust, and the brand's audience.
- We took care of everything that usually "hurts" the client — documents, reports and labeling of advertising integrations according to the requirements of the law.
Do you want to increase the popularity of your brand?
NOW IS THE TIME!
