Авто ру
A reach-led YouTube campaign for Auto.ru using repeated pre-rolls across large creator channels.
placements
views
involved
About the project
Objective, approach, and result
Challenge. Auto.ru needed a highly visible reach campaign that could build repeated brand exposure quickly. Rather than isolated niche integrations, the brief called for a broad wave of presence across large YouTube channels.
Approach. Pre-roll was selected as the core format: a concise message appeared before content from creators with large, loyal audiences. The roster included CheZee, Waka, and Joe Speen, with repeated placements on selected channels to reinforce recall.
Execution. We planned the placement sequence and frequency, coordinated assets with creators, and monitored every release. ETC AGENCY also managed ad labelling, documentation, creator communication, and consolidated reporting.
Result. The 2025 campaign delivered 12 placements across 3 creators and generated more than 10 million views, giving the brand scaled visibility through one coherent media wave.
What we did
- We have placed prerolls on the most comprehensive YouTube channels so that the brand is visible, often and on a large scale
- We have gathered a pool of authors mainly from our exclusives — reliable, strong, with a loyal audience
- We set up the frequency of placements so that the campaign works in waves, rather than in single bursts
- We launched several placements on a number of channels at once, enhancing the effect of recognition and repeated contact
- We coordinated the entire process: from briefings and approvals to video release control
- We took over the entire operational part — labeling, documents, reporting, communication
