For Cars.We launched a campaign where the main objective was recognition and scale. Not pinpoint hits, but a wide wave that cannot be missed — that's why we relied on prerolls from authors with a large audience.
12
number of
placements
placements
10+ mil.
total
views
views
3 authors
bloggers
involved
involved
What we did
- We have placed prerolls on the most comprehensive YouTube channels so that the brand is visible, often and on a large scale
- We have gathered a pool of authors mainly from our exclusives — reliable, strong, with a loyal audience
- We set up the frequency of placements so that the campaign works in waves, rather than in single bursts
- We launched several placements on a number of channels at once, enhancing the effect of recognition and repeated contact
- We coordinated the entire process: from briefings and approvals to video release control
- We took over the entire operational part — labeling, documents, reporting, communication
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We have already launched more than 100 projects with these and other brands.
