Cougar is a brand of gaming chairs where design meets ergonomics. In 2024, we began our collaboration with the aim of showing the product vividly, without "cataloging" — through emotions, atmosphere and the experience of real authors. In two years, Cougar has become not just an armchair, but a symbol of an upgrade in the gaming setup.
15
number of
placements
placements
10+ mil.
total
views
views
4 authors
bloggers
involved
involved
What we did
- We have developed a live integration format with a focus on product demonstration — not a review, but personal experience
- We selected authors with a suitable content atmosphere: gaming, technology, streaming, lifestyle
- We organized a shoot where the chair became part of the setup, and not just an object in the frame.
- We have set up media buying with an accurate hit to the target audience
- We took over all the processes — from scripts and product delivery to labeling and documents.
- We have expanded the pool of bloggers, including major gamers and technical channels
- We added creative scenarios: "upgrade setup", "ideal workplace", "playing comfortably"
- Focused on visual presentation — shots where the chair looks like an element of style
- We have organized dozens of integrations, maintaining a balance between large and small channels.
- We have closed all operational stages — communications, labeling, reporting, and publication control
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