Cougar
Creator-led promotion for Cougar gaming chairs through real use, setup upgrades, and visual integrations.
placements
views
involved
About the project
Challenge, approach and result
Challenge. Cougar needed to present its gaming chair not as an isolated catalogue item but as part of a comfortable, expressive setup. The communication had to demonstrate design, ergonomics, and the experience of extended use.
Approach. We selected creators across gaming, technology, and entertainment: Anna Shota, CheZee, LukassKane, and Joe Speen. In each narrative, the chair became part of a setup upgrade, workspace redesign, or comfortable gaming session, allowing product benefits to appear in action.
Execution. ETC AGENCY coordinated product delivery, developed narrative guardrails, supported filming and approvals, and monitored visual presentation, publishing, ad labelling, and documentation. Formats were expanded in 2025 while retaining the campaign’s central idea.
Result. Across 2024–2025, 15 placements from 4 creators generated more than 10 million views. The product appeared consistently in a relevant gaming context and felt like part of each creator’s environment rather than a piece of advertising set dressing.
What we did
- We have developed a live integration format with a focus on product demonstration — not a review, but personal experience
- We selected authors with a suitable content atmosphere: gaming, technology, streaming, lifestyle
- We organized a shoot where the chair became part of the setup, and not just an object in the frame.
- We have set up media buying with an accurate hit to the target audience
- We took over all the processes — from scripts and product delivery to labeling and documents.
Do you want to increase the popularity of your brand?
NOW IS THE TIME!
