An influencer marketing campaign for MTS Fog Play to promote the cloud gaming service through native advertising with bloggers. ETC AGENCY implemented a strategy focusing on the gaming audience, gameplay content, and user experience, ensuring high reach and engagement.

ETC AGENCY implemented an influencer marketing campaign for MTS Fog Play to promote the cloud gaming service among a gaming audience. The main objective was to convey the product's value and attract a new audience through native advertising with bloggers.

We acted as an influencer media buying partner for the project, developing a reach campaign strategy with a focus on performance metrics. We selected relevant influencers from the gaming niche and implemented native integrations with a focus on gameplay and real user experience.

• We developed an influencer marketing strategy for the service launch.
• We selected relevant bloggers from the gaming niche.
• We implemented native integrations with gameplay demonstrations.
• We focused on user experience and ease of use.
• We ensured scalability through reach placements.
• We monitored content quality and ensured compliance with the brief.
• We coordinated placements and managed operational processes.