SkillFactory is an online school that helps people learn new professions and enter IT. The collaboration began in 2023, and in three years we have transformed it into sustainable, smart and lively communication with the audience, where learning has become not just a topic, but part of the content culture.
40+
number of
placements
placements
20+ mil.
total
views
views
8 authors
bloggers
involved
involved
What we did
- We have selected the first authors with a relevant audience, from educational to gaming channels.
- We developed an integration format where learning looked natural: not advertising, but real advice from a blogger
- We have launched a campaign with an emphasis on trust and personal stories.
- We organized the process completely: briefings, scripts, publications, control
- We took over the labeling, reporting and documents
- Expanded the pool of bloggers — added gaming, entertainment and IT channels
- We have set up media buying on major YouTube platforms, without losing attention to micro-segments
- We have selected different integration formats: native mentions, mini-stories, partner headings
- Synchronized outputs for key SkillFactory product launches
- We continued to close the operating system: labeling, documents, reporting and communication
- Optimized the choice of channels — from top to niche authors with high engagement
- We assembled a flexible network of outlets where the brand sounded regular and organic.
- New creative formats have been added: game inserts, storytelling, and "learning as a challenge"
- focused on increasing awareness and retaining audience attention.
- We have closed all turnkey processes: from the idea to labeling and publication
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