Skillfactory
A three-year SkillFactory programme across educational, technology, gaming, and entertainment YouTube channels.
placements
views
involved
About the project
Objective, approach, and result
Challenge. SkillFactory needed to discuss new careers and education with YouTube audiences on a recurring basis without repeating the same promotional offer. Over three years, the programme had to support different product launches and reach new groups of prospective learners.
Approach. We began with educational channels and expanded into technology, gaming, and entertainment. Gaming segments included CheZee, LukassKane, Timonqi, Mordekai, Bitochek, and other relevant creators, connecting education with personal development, professional curiosity, and the idea of learning a new skill as a challenge.
Execution. From 2023 through 2025, the team combined native recommendations, short stories, partner segments, and gaming-led creative devices. ETC AGENCY planned the release calendar, aligned it with SkillFactory products, and managed briefs, scripts, publishing, ad labelling, and reporting.
Result. Across three years, more than 40 placements from 8 creators generated over 20 million views, giving the brand a recurring presence across several communities rather than relying on one channel category.
What we did
- We have selected the first authors with a relevant audience, from educational to gaming channels.
- We developed an integration format where learning looked natural: not advertising, but real advice from a blogger
- We have launched a campaign with an emphasis on trust and personal stories.
- We organized the process completely: briefings, scripts, publications, control
- We took over the labeling, reporting and documents
