Cover is not just a dating app, but a platform where you can not only get to know each other, but also find events where to go together. In 2024, the brand came to us with the goal of making itself known loudly, natively and with a human face. This is how the collaboration began, which in 2025 turned into a full-fledged media project.
50+
number of
placements
placements
30+ mil.
total
views
views
9 authors
bloggers
involved
involved
What we did
- We have developed a communication strategy with an emphasis on emotion, atmosphere and lightness.
- We selected bloggers who fit seamlessly into the format — lifestyle, city, relationships, sincerity
- We created a series of YouTube and Shorts integrations, where the focus was not on the app, but on people's stories.
- We organized the entire process from the briefing to the releases, preserving the naturalness of the presentation.
- The legal and operational part was closed — labeling, documents, approvals
- Expanded the content format: added more YouTube integrations and creative Shorts
- We have gathered a diverse pool of bloggers, from big names to micro—authors who are close to the target audience.
- We came up with new creative scenarios: stories about dates, unexpected coincidences, events and people.
- We controlled the entire production process, from ideas and scripts to publications.
- We took over all the formal support: labeling, documents, reporting
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We have already launched more than 100 projects with these and other brands.
