Кавер
A two-year creator campaign for Kaver built around dating, city events, and authentic human stories.
placements
views
involved
About the project
Challenge, approach and result
Challenge. Kaver needed to communicate that the platform supports more than dating: it also helps people discover events they can attend together. The campaign had to be visible while retaining a light, human tone.
Approach. Instead of centring the app interface, integrations focused on familiar situations: dates, unexpected encounters, city plans, and meeting new people. The roster mixed large and niche lifestyle and entertainment creators, including Anna Shota, LukassKane, Den Schmalz, Timonqi, Shaynov, Joe Speen, and others.
Execution. The team launched YouTube and Shorts integrations in 2024 and expanded the range of formats and stories in 2025. ETC AGENCY managed the project from concept and channel selection through approvals, publishing, ad labelling, documentation, and reporting.
Result. Across two years, more than 50 placements from 9 creators generated over 30 million views. The series maintained a consistent platform proposition while giving every creator room to tell an individual story.
What we did
- We have developed a communication strategy with an emphasis on emotion, atmosphere and lightness.
- We selected bloggers who fit seamlessly into the format — lifestyle, city, relationships, sincerity
- We created a series of YouTube and Shorts integrations, where the focus was not on the app, but on people's stories.
- We organized the entire process from the briefing to the releases, preserving the naturalness of the presentation.
- The legal and operational part was closed — labeling, documents, approvals
Do you want to increase the popularity of your brand?
NOW IS THE TIME!
