Mahagon is a brand that makes hoodies with a branded large hood. In 2024, the brand decided to go on YouTube for the first time and entrusted the launch to us. The task was simple in formulation, but ambitious in essence.: to show the brand to a new audience and do it creatively, visibly and in the spirit of YouTube.
40+
number of
placements
placements
15+ mil.
total
views
views
6 authors
bloggers
involved
involved
What we did
- We have developed a strategy for entering the site for the first time so that the brand immediately sounds confident.
- We have selected bloggers whose audience intersects with Mahagon's values — style, self-expression, individuality
- We have thought over the integration format: light, native, with an emphasis on visual and emotion
- We organized the entire process, from the briefing and approvals to the final publications.
- We took over labeling, paperwork, reporting, and communication with the authors.
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