Genotek is a Russian genetic research service that helps people learn more about themselves, from their predispositions to their origins. They came to us with the task of making a complex topic understandable, lively and human. This is how the project began, where science met with creativity.
10+
number of
placements
placements
5+ mil.
total
views
views
1 author
bloggers
involved
involved
What we did
- They developed a creative concept that explained the benefits of genetics through personal stories and emotions.
- We have selected authors who can simply and fascinatingly talk about complex things — YouTube, lifestyle, science pop
- We have created a campaign with natural integrations: without overloading with terms, with an emphasis on interest and discovery
- We organized all the stages, from the briefing and filming to the final releases.
- They took over the labeling, documents, communication with the authors and control of publications.
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We have already launched more than 100 projects with these and other brands.
