Flowwow
An emotional Flowwow campaign presenting flowers as a way to show care and create a meaningful moment.
placements
views
involved
About the project
Challenge, approach and result
Challenge. Flowwow wanted to move beyond a functional delivery message and present flowers as a language of attention, care, and relationships. The brand needed stories that created an emotional response while demonstrating the service naturally.
Approach. We selected creators with a light and sincere way of speaking about feelings: Samyy Sakhar and Frizya. The creative was built around a human situation and a meaningful gesture, with delivery serving the story rather than appearing as a separate ad block.
Execution. ETC AGENCY developed the concept and narrative treatments and worked with the creators through final edits. The team managed communication, approvals, publishing, ad labelling, and documentation.
Result. In 2025, 20 placements across 2 creators generated more than 5 million views. The campaign connected Flowwow’s practical value with a relatable emotion while keeping the content native to each channel.
What we did
- Developed a creative concept built around emotion rather than a transaction
- Selected creators who speak about feelings with a light and sincere tone
- Produced a visually clean, human story about attention, relationships, and mood
- Managed every production detail from script to final edit
- Handled creator communication, ad labelling, documentation, and publishing
Do you want to increase the popularity of your brand?
NOW IS THE TIME!
