Fit Service
A media-led FIT SERVICE campaign using native story integrations across automotive and major entertainment creators.
placements
views
involved
About the project
Challenge, approach and result
Challenge. FIT SERVICE needed to grow awareness of its service-centre network and reach a new audience through trusted media personalities. A conventional ad insert risked being overlooked, so the brand message had to become part of the episode narrative.
Approach. We selected creators with broad reach and an appropriate context, including TAKSUEM NA MAYBAKHE, Sergey Orlov, KAKOVO?!, and Kanal Kovolya. A distinct story opening was developed for every channel to match the creator’s delivery.
Execution. ETC AGENCY prepared the creative treatments, managed approvals and production, reviewed final materials, and monitored publishing. Particular attention was paid to natural delivery while retaining the brand’s key message.
Result. In 2025, the campaign delivered 10 placements across 10 creators and generated 10 million views. Narrative integration combined media reach with a native presentation of the service inside the content.
What we did
Native Integrations with Media Authors for FIT SERVICE
ETC AGENCY implemented an influencer marketing campaign for FIT SERVICE, focusing on media placements and creative integrations integrated into the video plots. The main goal was to increase brand awareness and attract new audiences through trust in the creators.
- We selected media bloggers with a wide and relevant audience.
- We implemented creative integrations integrated into the video plots.
- We focused on organic delivery without "in-your-face advertising."
- We launched placements on the channels of Ottar Kushanashvili, Sergey Orlov, and other creators.
- We focused on reach and increasing brand awareness.
- We ensured quality control of the integrations and ensured compliance with the creative strategy.
Do you want to increase the popularity of your brand?
NOW IS THE TIME!
