Yasno is a psychological assistance center that helps people find support, hear themselves and build a balance. They came to us with a task: gently but confidently talk about the importance of psychotherapy and do it without cliches and edification. We made a campaign in which psychology sounded like a human being, and not "according to a textbook."
20
number of
placements
placements
5+ mil.
total
views
views
2 authors
bloggers
involved
involved
What we did
- We focused on a female audience — conscious, attentive, looking for harmony between work, relationships and themselves.
- We have selected bloggers whose topics are emotions, self—development, honest conversations and personal stories.
- We have developed a format for native integrations — warm, sincere, with a sense of support, not advertising
- We organized the entire turnkey process: from the creative and briefing to the release and analytics
- They took over marking, documents, communication and control of all exits.
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We have already launched more than 100 projects with these and other brands.
