Ясно
A native Yasno campaign about therapy and self-care, told through honest personal stories and a supportive tone.
placements
views
involved
About the project
Objective, approach, and result
Challenge. Mental-health service Yasno needed to speak about therapy with care and confidence, without lecturing, clichés, or promises of instant solutions. The communication had to feel supportive and lower the barrier to seeking professional help.
Approach. We focused on audiences interested in emotions, relationships, personal growth, and balance between work and private life. Anna Shota and creator Vo Mgle were selected because their formats allow honest conversation and personal storytelling without an abrupt change of tone.
Execution. ETC AGENCY developed native narrative openings, prepared briefs, managed approvals and publishing, and handled ad labelling, documentation, communication, and release analysis.
Result. The campaign delivered 20 placements across 2 creators and generated more than 5 million views. Mental-health support was integrated into the creators’ familiar conversations with their audiences rather than presented as a separate advertising lecture.
What we did
- We focused on a female audience — conscious, attentive, looking for harmony between work, relationships and themselves.
- We have selected bloggers whose topics are emotions, self—development, honest conversations and personal stories.
- We have developed a format for native integrations — warm, sincere, with a sense of support, not advertising
- We organized the entire turnkey process: from the creative and briefing to the release and analytics
- They took over marking, documents, communication and control of all exits.
