Industry expertise
Gaming & Tech: promoting products within communities
In Gaming & Tech, reach cannot be separated from context. Audiences quickly spot an outsider voice, so campaigns are built around the creator’s real format, the product and the moment inside the community.
The ETC approach
Work within the culture instead of imitating it
- First define the product’s role in the content and community.
- Select creators by format, not channel size alone.
- Check scripts for natural delivery, factual accuracy and platform constraints.
- Compare forecasts and actuals under one methodology.
Verified work
Gaming & Tech cases
Only projects published in the current case catalogue are shown. Figures and periods come from each project record.
Stalcraft
Long-term YouTube growth for STALCRAFT through gaming creators, tailored scripts, and community-led integrations.
Open caseAstrum
YouTube and Twitch promotion for Astrum titles, combining media buying with end-to-end integration production.
Open caseRealme
A scaled vertical-video campaign for realme, followed by real-world winter creator content for the realme C85.
Open caseGenshin Impact
A three-year YouTube programme for Genshin Impact built around tailored scripts, Teyvat’s atmosphere, and creator fit.
Open caseAmazing Roleplay
A scaled YouTube programme for Amazing RP using narrative integrations, gaming creators, and recurring content waves.
Open caseCougar
Creator-led promotion for Cougar gaming chairs through real use, setup upgrades, and visual integrations.
Open caseETC case #17
Promotion for MTS Fog Play through gameplay, first-hand product experience, and a scaled network of gaming creators.
Open caseDelivery scope
Services for Gaming & Tech
ETC Editorial
