Objective first
Channel, creator and format are selected only after the role of advertising in the business objective is clear.
ETC · CEO PROFILE
Leonid Naumtsev
CEO and founder of ETC AGENCY
Eight years of experience in influencer marketing, media buying and advertising campaign management.
CEO profile
The full cycle in one system
Leonid Naumtsev is CEO and founder of ETC AGENCY. He has eight years of industry experience.
This profile covers the areas led by the agency CEO: strategy, creator relations, media buying, production, documentation and analytics.
The material below describes ETC AGENCY’s public working approach: begin with the business objective, then select channels and creators, and assess the outcome using a methodology defined in advance.
At work
Four principles
Creators need context
A strong integration speaks in the creator’s voice while preserving the brand’s required facts.
Responsibility stays unified
Strategy, buying, production, documentation and analytics should operate as one process.
Reports should support a decision
The final document should explain what to scale, what to change and why.
Expertise
Topics led by the CEO
ETC · DIRECT
A complex objective should begin with an honest brief
Describe the objective, constraints and expected outcome. The ETC team will return with questions and propose the next practical step.
