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Media buying: planning, purchasing and placement control

Media buying starts not with a channel list but with the role of each placement, a transparent forecast and optimisation rules. These resources help build and challenge that plan.

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Practical resources

Start with the essentials

The ETC editorial team curated this collection. Every link leads to a standalone piece with methodology, limitations and sources where needed.

01 How an influencer media plan works 02 Creator advertising costs in 2026 03 Creator seeding: planning and control 04 CPM, CPV and CPA: comparing buying models

From knowledge to launch

Related ETC services

The resources help frame a decision; service pages show the project scope and the team’s areas of responsibility.

Media buying YouTube influencer advertising Telegram channel advertising

In practice

Related cases

CASE

Stalcraft

Long-term YouTube growth for STALCRAFT through gaming creators, tailored scripts, and community-led integrations.

Open case CASE

Astrum

YouTube and Twitch promotion for Astrum titles, combining media buying with end-to-end integration production.

Open case CASE

ETC case #4

A reach-led YouTube campaign for Auto.ru using repeated pre-rolls across large creator channels.

Open case CASE

ETC case #13

Scaled Telegram media buying for T-Bank products across business, insurance, investment, and consumer services.

Open case