ETC topic hub

Advertising labelling: a process that stays under control

Ad labelling should be built into production before publication, with named owners, deadlines, a content register and saved confirmations.

Practical resources

Start with the essentials

The ETC editorial team curated this collection. Every link leads to a standalone piece with methodology, limitations and sources where needed.

From knowledge to launch

The resources help frame a decision; service pages show the project scope and the team’s areas of responsibility.

End-to-end influencer marketing Media buying

In practice

CASE

Long-term YouTube growth for STALCRAFT through gaming creators, tailored scripts, and community-led integrations.

A scaled vertical-video campaign for realme, followed by real-world winter creator content for the realme C85.

Scaled Telegram media buying for T-Bank products across business, insurance, investment, and consumer services.